61% of Online Shoppers Would Trade Privacy for Personalization

Privacy may be a big concern for online users, but it takes a backseat when it comes to shopping online. Nearly two-thirds of online shoppers say they would trade increased privacy for more personalized offers from retailers, according to Accenture’s survey of 2,000 adults in the U.S. and U.K.

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61% of Online Shoppers Would Trade Privacy for Personalization

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