South African luxury hotel apologizes for ‘ginger bread shack house'[photos]!/TOMolefe/status/415125936162738176

There’s nothing like the holiday season to bring out the derp in managers of social media for businesses and corporations. Top contender for this Christmas’ competition has to be the ginger bread shack house photos from the Orient-Express’ poshMount Nelson hotel in South Africa. Immediately after tweeting the pictures, there was an online backlash for the seeming insensitivity of making a ginger bread house modeled after the dilapidated hovel in which many of South Africa’s poor reside.!/themountnelson/status/415110718342459392

The hotel has since deleted the picture, but not before many caught a screencap:!/RuthHallPLAAS/status/415161589873270784

Here’s another view:


After apologizing, the hotel tried to explain that the ginger bread shack was an attempt to raise awareness or something.!/themountnelson/status/415142661532942336!/themountnelson/status/415142205616316416

Uh huh. Yeah, we’re totally buying that excuse – that’s why the photo was deleted. It was raising too much awareness!

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The post South African luxury hotel apologizes for ‘ginger bread shack house'[photos] appeared first on Holiday Guide To Everything.

South African luxury hotel apologizes for ‘ginger bread shack house'[photos]

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